CE
DSK-01 Active
Commissioning Editor
Scans the news environment, assesses potential stories and recommends what deserves attention.
AI newsroom for Ghost publishers
Your newsroom.
Expanded.
Descartes gives independent publishers a coordinated digital editorial team — discovering stories, commissioning, researching, writing, reviewing, publishing and promoting content through Ghost, with the human editor retaining final control.
Built for publishers who want to increase editorial capacity without sacrificing judgement, standards or control.
Descartes · newsroom desks Live
- Commissioning12assessing
- Research06packs building
- Writing03drafting
- Review02checking
- Publishing01queued for Ghost
- Marketing04assets prepared
- Results09campaigns tracked
Editorial controlHuman
09:41:03 · UTC
01Meet the digital newsroom
Not one AI agentic.
A newsroom.
Descartes separates editorial responsibilities into specialist roles. Each desk has a defined remit and hands work on — coordinated roles, not isolated tools.
RE
DSK-02 Active
Research Editor
Builds a research pack, identifies reliable sources and gathers the evidence needed to report the story properly.
WR
DSK-03 Active
Writer
Turns the commission and research into publication-ready editorial copy while following the publication's voice and rules.
ER
DSK-04 Active
Editorial Review
Checks structure, sourcing and editorial quality before anything reaches publication.
CR
DSK-05 Active
Copyright Editor
Reviews every story for source independence, duplication, image rights and copyright risk before it is approved.
PD
DSK-06 Active
Publishing Desk
Prepares approved articles and publishes them directly into Ghost.
ME
DSK-07 Active
Marketing Editor
Creates review-ready social, newsletter, SEO, AEO and outreach assets for published stories.
RD
DSK-08 Active
Results Desk
Measures audience growth, subscriber acquisition and campaign performance so editorial decisions can improve over time.
02From idea to published article
A complete
editorial workflow.
01
Discover
Sources and the wider web are monitored for stories relevant to the publication.
02
Commission
Candidates are assessed against editorial rules and recommended to the editor.
03
Research
A research pack is built from reliable, attributable sources.
04
Write
Copy is drafted in the publication's voice from the commission and research.
05
Copyright check
The copyright editor checks source independence, duplication, image rights and copyright risk.
06
Review
Structure, sourcing and editorial quality are reviewed before anything moves forward.
07
Publish
Approved articles move into Ghost with structured metadata.
08
Promote
Social, newsletter and outreach assets are prepared for review.
09
Measure
Audience, subscriber and campaign performance are tracked.
10
Learn
Results feed back into commissioning decisions.
Nothing important leaves the newsroom without editorial oversight.
Publication and public marketing actions can require human approval before anything reaches a reader.
03Human editor in control
AI does the work.
Editors make the decisions.
Descartes is designed around human editorial control. AI employees can research, draft, analyse and prepare work, but the editor determines what gets commissioned, what gets changed and what gets published.
- 01Human approval gates
- 02Publication-specific editorial rules
- 03Dedicated copyright editor checks
- 04Source and copyright checks
- 05Review before public actions
- 06Full visibility of work in progress
- 07Ability to recommission or reject work
- 08No hidden autonomous publishing
Ready for reviewEditor-in-Chief
The Return of Britain’s Chalk Streams
Environment · 1,284 words · campaign attached
- Research sources
- 7
- Primary sources
- 3
- Editorial review
- Passed
- Copyright review
- Passed
- Marketing assets
- Drafted
- Image
- Ready
04Built around Ghost
Made for the publishing stack you already use.
Descartes connects directly with Ghost so the newsroom does not stop at a generated document. Approved work can move into the publishing system itself.
Direct Ghost publishing
Send approved articles into Ghost with structured metadata and publication controls.
Membership awareness
Track Ghost membership growth and subscriber numbers alongside editorial campaigns.
SEO & AEO
Prepare search and answer-engine improvements for review, including safe metadata updates.
Marketing workflows
Create social, newsletter and outreach assets directly from published stories.
Publication profiles
Give every title its own voice, audience, editorial rules, subject areas and guardrails.
05One platform, many publications
Run one title.
Or build a publishing portfolio.
Each publication can have its own audience, subject areas, editorial voice, sources, marketing objectives and publishing rules — while sharing the same underlying newsroom infrastructure.
LaiTERLIFE
Technology · Health · Travel · Money
tight-lines.net
Fly fishing · Conservation · Destinations
Publication Three
Configurable desks
Publication Four
Configurable desks
Examples from the Descartes development newsroom.
06Published work
What the newsroom puts on the page.
Screens from two Ghost publications produced inside the Descartes development newsroom — from front page to finished article.
tight-lines.net
Fly fishing · Conservation · Destinations
A live Ghost title running on the Descartes newsroom model.
Stories discovered, commissioned, researched and reviewed before publication.
Structured metadata, contents and imagery delivered straight into Ghost.
laiterlife.com
Technology · Health · Living well
A second title with its own audience, voice and subject areas.
Research-led stories produced continuously and approved before release.
A researched feature delivered with structured navigation, sourcing and imagery.
Examples from the Descartes development newsroom.
06What Descartes can do today
Live in the newsroom, and what comes next.
Live nowOperating
- —Story discovery and commissioning
- —Research workflows
- —Article generation
- —Editorial review
- —Copyright editor / source-independence checks
- —Ghost article publishing
- —Recommissioning
- —Multi-publication configuration
- —Marketing campaign generation
- —Social copy preparation
- —Newsletter copy
- —SEO recommendations
- —AEO / AI discoverability audits
- —Controlled Ghost metadata updates
- —Campaign persistence and Results history
- —Ghost subscriber / member measurement
Developing nextIn progress
- —Deeper traffic attribution
- —Additional publishing integrations
- —Advanced campaign analytics
- —Expanded social publishing workflows
- —Richer editorial learning loops
Try it — commission an editionIdle
- Publication
- Tight Lines
- Desk
- Fly Fishing
- Stories requested
- 5
- Search window
- Last 30 days
- Region
- UK + Europe
$ awaiting commission_
07Why publishers care
More editorial capacity without building a larger newsroom.
01
Publish more
Increase the number of stories your editorial team can investigate and prepare.
02
Cover more ground
Monitor more topics, sources and specialist niches than a small team could manually.
03
Keep editorial control
Editors decide what deserves publication and retain oversight of public-facing work.
04
Learn what works
Connect published content to audience and membership growth rather than operating blindly.
Built for the people building the next generation of media brands.
Large media organisations have specialised desks and dedicated teams. Descartes gives smaller publishers access to a similar operating model, delivered through software and AI.
- Specialist magazines
- Paid newsletters
- Local journalism
- Enthusiast publications
- B2B media
- Membership publications
- Creator-led editorial businesses
08Inside the platform
The newsroom, on one screen.
Descartes · console Live
Morning commissioning run
Today · 09:41 · all desks reporting
- Stories discovered
- 24
- Shortlisted
- 08
- Commissioned
- 03
- Researching
- 02
- Ready for review
- 01
1 item awaiting editor approval
09Early access
Interested in putting Descartes to work in your newsroom?
We are speaking with independent publishers and Ghost-based editorial businesses interested in testing Descartes as a managed AI newsroom platform.
No obligation. We’re currently looking for a small number of publishing partners to help shape the next stage of the platform.
10Origin
Built from inside a real publishing workflow.
Descartes was developed by Genesoft, an innovative UK based software company with vast experience within the media industry.
It began as a practical answer to a simple question: how much of a modern newsroom could be expanded with AI without surrendering editorial judgement?
The answer became Descartes — a coordinated digital newsroom built around specialist roles, publishing workflows and human oversight.
11Questions
Straight answers.
No. It is designed to increase editorial capacity and automate repeatable newsroom work while leaving commissioning, judgement and publication control with human editors.
Your next editorial meeting can start now
Build your newsroom.
Connect your Ghost publication. Define your editorial brief. Put your digital newsroom to work.
The future newsroom may be smaller in headcount — but much larger in capability.